1. In business, you have to "show up" , preferably on time.

2. "Find something that sells for less than $1 dollar that a billion chinese can not live without" or "find something that many people require that they can afford to buy"

2. It is better to be in a good market than being a good operator. It is best to be a good operator in a good market.

3. Marketing as an ongoing evolving process is Product, Place, Price & Promotion.

4. One element of Promotion is Sales

5. Revenue Certainty is the single most critical issue to a business.

6. environments that foster effective levels of creativity, autonomy, cohesion among colleagues and discipline that promotes responsibility are the most productive for creating and sustaining superior performance."

7. "Ignore the stock market, ignore the economy, and buy a business you understand."

8. Critical thinking is a form of judgment, specifically purposeful and reflective judgment.

9. Expend the energy to know your target market intimately.

10. Keep surveying your market for satisfaction.