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Out of Class Open Book Extra Credit - (50 Points) Posted on Class Site 13:00 10/01/07
Must be presented to instructor at the beginning of class 10.03/07 to receive credit!
1. (15) What are the major stages of the product life cycle? How can marketing planners anticipate future developments of a product based on the stages?
2. (15) Explain the difference between direct and indirect distribution channels. Give an example of each type
3. (15) Describe the supply chain.
4. The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products. T/F