jmucci@gwc.cccd.edu

1. ________ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

a. Marketing
b. Market segmentation
c. Consumer behavior
d. Marketing research

2. A convenience store offers ________ utility by being open 24 hours each day.

a. place
b. form
c. time
d. ownership

3. A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating ________ utility.

a. time
b. form
c. ownership
d. place

4. The location of a coffee shop franchise in a mall creates ________ utility.

a. place
b. ownership
c. form
d. time

5. The utility that is created when a salesperson at a car dealership completes the sales contract is ________ utility.

a. place
b. form
c. time
d. ownership

6. The era in marketing history characterized by the notion that the customer is always right is known as the ________ era.

a. production
b. sales
c. marketing
d. relationship

7. The current marketing period is referred to as the ________ era.

a. production
b. relationship
c. marketing
d. sales

8. As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a ________.

a. mixed economy
b. seller's market
c. buyer's market
d. regulated market

9. Which of the following is the first step in developing a marketing strategy?

a. Identify a target market.
b. Develop the right product.
c. Decide how to promote the product.
d. Implement the appropriate distribution system.

10. A singles business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county. The business has ________.

a. selected a target market
b. developed a marketing plan
c. developed a marketing mix
d. created person utility